European Sovereign Agentic Commerce Manifesto
Caserta, May 2026
1. The moment
By 2030, according to Gartner, one in five digital commerce transactions will run through an AI platform or agent. ChatGPT, Gemini, Perplexity, Copilot are no longer ancillary tools: they are becoming the interface people buy through.
For every European brand, this changes everything. It's no longer just about being indexed in search engines or appearing in ads. It's about being present in the conversations your customers have with an AI agent when they want to buy.
Those not part of these conversations will be invisible. And the platforms that today dominate this space are almost all US-based.
2. The risk
Relying on ChatGPT, Gemini or Copilot to sell European products means accepting three concrete risks:
Data sovereignty. Conversational messages between your customers and the AI travel through US servers. The EU-US Data Privacy Framework, valid today, is under litigation before the EU courts: a possible invalidation would call into question the legal basis for transfers. It's a GDPR bet of up to €20M or 4% of annual global turnover.
AI Act compliance. From August 2, 2026, the Art. 50 transparency obligation applies: telling the customer they are interacting with an AI. US platforms offer no native mechanisms for this compliance. Fines up to €15M or 3% of annual global turnover (breach of obligations, AI Act art. 99).
Tech lock-in and brand erosion. When your customers chat with OpenAI, they don't chat with your brand. No brand experience, no loyalty, no tone-of-voice control, no first-party data. You become a supplier in an ecosystem you don't control.
3. The sovereign vision
Europe needs its own infrastructure for AI commerce. Not as a protectionist gesture, but as a precondition for European brands to:
- retain ownership of their customers' conversational data
- be built around AI Act + GDPR from the design stage, not as an add-on
- control brand identity even when the AI agent speaks for them
- choose European models, hosting, payments without being held hostage by infrastructure gatekeepers
This infrastructure must put each brand at the centre, not lock it in. Each brand must be able to keep its own data and customers separate and safe. Not a service where everyone's data ends up — and stays — in the hands of a single non-EU supplier you don't control.
It must be open and interoperable: built on shared standards, not a closed ecosystem.
It must be sovereign, EU-hosted, with European payments (Fabrick, Sella group, for native PSD2), with European open source AI models as default.
4. esedrIA
esedrIA is the first European platform implementing this vision.
Each brand receives its own AI agent, which speaks in the brand's voice and knows its catalogue. It lives in a space reserved to the brand, separate from every other, and customer data never leaves Europe. Payments run through Fabrick (Sella group), a PSD2 gateway. The AI Act and the GDPR are a design constraint at every layer, not a box ticked afterwards.
It's not a generic assistant reskinned with a colour. It's true sovereignty: each brand owns its data, its voice and its customers the way it owns its website.
esedrIA runs on European technical infrastructure: OVHcloud for sovereign cloud hosting, Fabrick (Sella group) for PSD2 payments, European LLM models (today via the Mistral API, self-hosted open source Domyn on the roadmap) aligned with the AI Act. We also rely on specialised patent counsel (Bird & Bird). Technical infrastructure and professional support entirely European.
esedrIA is a spin-off of Binarycode S.r.l., AI-first software house based in Caserta, Italy, listed in the Special Section of the Companies Register for Innovative Startups since May 7, 2026.
5. Call
We're selecting 20 pilot brands for our invitation-only private beta. We're looking for mid-market European brands (fashion, beauty, F&B, design, tech) that want to be part of building this infrastructure — not just customers, but design partners with a direct voice on the roadmap.
We're looking for digital agencies that want to offer their clients a credible European alternative to Shopify Magic, Klaviyo AI, OpenAI Apps.
We're looking for investors who believe commerce should not be the monopoly of three or four extra-EU Big Tech players.
We're looking for jurists, advisors, researchers who want to contribute to the discussion on sovereign agentic commerce as a strategic component of European digital sovereignty.
If you recognise yourself in any of these profiles, become part of esedrIA.
— Jordy De Rosa, CEO + CTO esedrIA — Claudia Mazzocco, Co-founder