Customer data leaves the EU
Messages with ChatGPT, Gemini, Copilot transit US servers. With DPF under EDPB scrutiny, the Schrems III risk is real. GDPR fines up to 4% of global revenue.
Première · Summer 2026 · By invitation only
The European première of sovereign agentic commerce. Twenty invitations only.
esedrIA debuts in summer 2026 with twenty founding brands. Each maison receives its own dedicated AI agent, hosted in Europe, tailored to its voice. Applications are open.
See esedrIA in action
Full demo, 70 seconds.
The problem
European digital commerce is losing sovereignty
By 2027, 30% of product searches will happen via conversational AI agents (Gartner). Brands absent from these conversations will be invisible. But today's options are dominated by US platforms — and for a European brand, the wrong choice carries three concrete costs.
AI Act enforceable from August 2026
US platforms offer no native mechanisms for Art. 50 transparency, Art. 26 deployer obligations, Art. 12 logging. Fines up to €35M or 7% of global revenue.
Tech lock-in and brand equity loss
Your customers chat with OpenAI or Google, not with your brand. No brand experience, no loyalty, no commercial leverage.
The solution
Sovereign agentic commerce. Federated. For your brand.
Federated
Each brand owns its AI agent on a dedicated Matrix homeserver. No centralised SaaS.
Sovereign
100% EU stack: OVHcloud hosting, Fabrick (Sella group) payments, European LLM models.
Brand-specific AI agent
Tone of voice, catalogue, guardrails tuned for your brand — no generic assistant.
Compliance by design
Native GDPR Art. 28, AI Act Art. 50 disclosure, full audit log, customer data fully yours.
How it works
From catalogue to chat checkout — four steps.
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01
Brand onboarding
The brand uploads its catalogue via Shopify, WooCommerce, CSV or API. Thousands of SKUs in minutes.
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02
AI agent setup
esedrIA trains a dedicated AI agent: tone of voice, catalogue, guardrails. The agent lives in its own federated Matrix homeserver.
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03
Customer conversation
The customer chats in natural language with the brand's agent. Personalised recommendations, interactive cards, instant answers.
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04
Checkout + payment
The customer picks, pays in chat via Fabrick (Sella group), order delivered by the brand. All in EU, PSD2 + GDPR compliant.
Comparison
esedrIA vs alternatives
Agentic commerce platforms compared, May 2026
| Feature | esedrIA | Shopify + ACP/UCP | Salesforce Agentforce | Adobe Commerce + Sensei | commercetools + MCP | Klaviyo AI |
|---|---|---|---|---|---|---|
| EU sovereign hosting by default | ~ | ~ | ~ | ~ | ~ | |
| European AI models by default | ~ | |||||
| Federated (dedicated homeserver per brand) | ||||||
| Native European payments (PSD2) | ~ | ~ | ~ | ~ | ||
| Open agent protocol | ||||||
| 100% ownership of conversational data | ||||||
| AI Act Art. 50 compliance ready | ~ | ~ | ~ | ~ | ~ |
Supported
Supported with enterprise configuration / EU region / add-on
Not supported
Not applicable
Comparison based on default consumer/SMB offering as of May 2026. Enterprise configurations of some competitors may add support for features marked "~". AI Act applies from 2 August 2026 — no vendor is fully certified to date.
EU Compliance
Compliant by construction.
Not an add-on. Not an upgrade. EU compliance built into every layer of the stack.
- GDPR by design
- AI Act Art. 50
- Native PSD2
- Made in Italy
- EU hosting (OVHcloud)
- European AI models
- Patent pending
Based on European technologies
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Project supported by OVHcloud
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Logos and trademarks belong to their respective owners. Use is descriptive only and does not imply endorsement or partnership unless explicitly stated.
Manifesto
Europe needs its own infrastructure for AI commerce.
Conversational commerce is the next frontier. If we don't build the European infrastructure, others will — and our brands will become suppliers in an ecosystem they don't control.
Read the full manifesto →Early Adopter Program
We're selecting 20 Brand Pilots for our 2026 closed beta.
Become a Design Partner: 90 days free, white-glove onboarding in 48h, your branded AI agent live in 1 week.
What you get
- Your dedicated conversational AI agent (no shared SaaS)
- White-glove onboarding from esedrIA founders
- Your customer conversation data — all yours
- Direct influence on product roadmap
- Brand logo on esedria.eu partners page (with consent)
What we ask
- Non-binding 1-page LOI
- Validating the agent in a branded sandbox (no real customers required)
- Bi-weekly feedback (30-min call)
Founder-led
Who we are
You talk directly to the people building esedrIA. Onboarding and roadmap led by the founders, no intermediaries.
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Jordy De Rosa
CEO + CTO
The technical and strategic engine of Binarycode. With 15+ years managing complex technology infrastructure, he leads product vision and solution architecture — from agentic AI to enterprise systems. Specialised in R&D and innovation, he turns technology into concrete, measurable competitive advantage.
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Claudia Mazzocco
CFO + Co-founder
Guardian of Binarycode's financial strength and sustainable growth. With deep expertise in strategic planning and investment management, she keeps every economic decision aligned with long-term goals, through a rigorous, results-driven approach.
FAQ
Frequently asked questions
esedrIA is the first European federated agentic commerce platform. Each brand has its own conversational AI agent, hosted in EU, GDPR + AI Act compliant, with integrated Fabrick (Sella group) payments.
Shopify Magic is an assistant integrated in the Shopify engine, centralised, US-hosted. esedrIA is federated: each brand has its own AI agent with its own Matrix homeserver, data and model under brand control. esedrIA runs in EU with native GDPR and AI Act compliance.
Yes, by design. Customer data treated as Processor (GDPR Art. 28), OVHcloud EU hosting, European AI models, AI Act Art. 50 disclosure, full audit log.
Exclusively in European OVHcloud data centres. No extra-EU transfers, no Schrems-exposed dependencies.
Yes. Default to European open source LLM models with permissive licences. Optional BYOK with other providers on brand request.
2026 closed beta: free for 20 selected pilot brands (90 days). Commercial pricing post-MVP: published Q4 2026.
Payments are handled through European PSD2-compliant gateways, with direct settlement to the brand and no extra-EU intermediation.
Yes. Native Shopify Storefront API, WooCommerce REST API and Magento connectors. CSV/JSON import or custom export also supported. Custom system integrations via API available on request.
Agentic commerce = selling through autonomous AI agents that converse with customers. Sovereign = infrastructure, models, data and payments remain under European jurisdiction. Thanks to the federated architecture, each vendor keeps full ownership of its own data: it stays under the brand's control, not centrally managed.
No, it complements it. Your existing e-commerce stays live. esedrIA is an additional conversational channel.
We're selecting the first 20 pilot brands for the 2026 closed beta. Announcement: September 2026.
Submit the Early Adopter form at esedria.eu/apply. We'll contact you within 48h for qualification + demo.