From catalogue to conversational checkout, in four steps
A brand goes live on esedrIA in days, not months. The journey runs from catalogue upload to a payment completed directly inside the conversation, without ever leaving European infrastructure.
Each brand's AI agent knows the brand's catalogue, tone of voice and specific guardrails. It is not a reskinned generic assistant: it speaks with the brand's voice and answers only within the boundaries the brand defines.
The customer converses in natural language, receives personalised recommendations and interactive product cards, and completes the purchase by paying in chat via Fabrick. The entire flow is PSD2 and GDPR compliant, with a full audit log.
How it works
From catalogue to chat checkout — four steps.
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01
Brand onboarding
The brand uploads its catalogue via Shopify, WooCommerce, BigCommerce, CSV or API. Thousands of SKUs in minutes.
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02
AI agent setup
esedrIA brings to life an agent that speaks in your brand's tone and knows your catalogue. It lives in a space reserved to you alone, in Europe.
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03
Two-agent conversation
The customer talks to esedrIA's generalist agent, which discovers across the brands in the network. Once a product is chosen, the brand's own agent steps in — its voice, its catalogue. All in the same chat.
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04
Checkout + payment
The customer picks, pays in chat via Fabrick (Sella group), order delivered by the brand. All in EU, PSD2 + GDPR compliant.